Deleting Invalid Contacts (SFDC)

Level 5 - Champion Alumni

Deleting Invalid Contacts (SFDC)

Apart of our data clean up is to delete unsubscribed leads from Marketo (not SFDC) and hide these leads from the SFDC sync.  I am wanting to perform the same operation to invalid leads and contacts.  However, deleting contacts scares me.

What is the best practice for cleaning up contact records?  Should I alert sales to update the contact information for these contacts first? Should I just check the last engagement date and remove anyone who hasn't engaged in a few months?

Any advice is welcome! / If there is already a product sheet or blog post I have missed just post a link!



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Level 8 - Community Advisor

Re: Deleting Invalid Contacts (SFDC)

I would just turn off Marketo Sync for the contacts you want to remove from Marketo.