Delete email address if invalid?

[Anonymous]

I know invalid emails are blocked, but shouldn't they be set to null (how can this be done, btw)? At least with a null email address there is the opportunity to get it from progressive profiling. Any advice on list hygiene? 

[Anonymous]

Thanks for the replies, all. Josh, what's the reason to keep an invalid email address? Perhaps the greater question would be, what are some strategies to get a user to provide a valid email address when their email address is invalid? 

[Anonymous]

Why not just delete all users with blank or broken email address. Sure they can (hopefully) be cookied and fill in a form that would update their email; however, this would be the same if there was no entry and the person just filled in a form and was entered as a new user.

Please advise pro/con.

Thanks ~

[Josh_Hill13]

There are a lot of ways to do this.

I don't recommend setting the email field to NULL, but you can setup a flow that says if Email Address changes, then set Invalid=FALSE to try again.

StrikeIron is pretty good, but not 100%.

[Anonymous]

Hey Jason,
You could also set up a Smart Campaign to trigger off of when Email Invalid is set to True.

Then, in the flow, have a Change Data Value for Email Address with the new value of "NULL". This will blank out the email address.

Will

[Anonymous]

StrikeIron is an integrated Marketo partner that help you verify an email address, and delete it if it is invalid. 

http://launchpoint.marketo.com/strikeiron-inc/749-strikeiron-email-verification/