Data Quality Score

[Anonymous]

Hi,

This is probably documented somewhere but I can't find it... does anyone know how exactly the Data Quality Score is calculated for a lead?

Thanks and HAPPY FRIDAY!

[Alok_Ramsisaria]

Hi Kim,

It seems that you are looking for the Marketo workbook for lead scoring. The rules for lead scoring are documented in detail here. You can apply these for your lead scoring.

Hope this will help.