Data management for GDPR

[Suzy_Lee]

We set up our Preference Center, and my question is in the backend, do you have a similar data folder breakdown like the CASL one (screenshot below), any best practice? In GDPR, do we need to capture why this person consent (event, opt-in email, form opt-in, etc)?

[Josh_Hill13]

ideally yes you should capture more. the logs may contain much of this data. Depends how clearly you want to manage it.

Your question is pretty expansive, so difficult to do this in a post. Check Marketo's GDPR suggestions and other marketo expert bloggers.

[Suzy_Lee]

Hi Josh, thanks for the guidance.

Let me rephrase, do you know if we are required to capture when, how or why we capture a consent for GDPR?

I will check the suggestion and bloggers.

[Josh_Hill13]

All. Best to discuss with your legal team though.

[Anonymous]

Yes you need to capture when, where and any other helpful info like IP. Marketo does this for you