Data Management Campaigns

[Anonymous]

We're in the midst of setting up our Marketo instance (we're also Microsoft Dynamics users), and I'm wondering if the community could share the most important data management campaigns we should have set up from the get-go? Campaigns that blacklist competitors, manage bounced emails, etc. are on our list currently, but which campaigns are we missing? Thanks!

[Josh_Hill13]

State and Country correctors
Lead Source correctors
Email Changes - If Invalid, make valid
any other demographic fields that might be misaligned between forms or duplicate fields: eg # Employees vs. Employee Range.

[Dory_Viscoglio]

In addition to Josh's suggestions, there are a lot of conversations going on about this at the moment, but I'd be sure you have a pretty solid CASL plan in place to deal with existing and incoming leads. This goes into effect on July 1.

[Anonymous]

Thanks for your responses, Josh and Dory! Josh - would you be able to provide a use case for why we'd need an "Email Changes - If invalid, make valid" smart campaign, and how we would setup this campaign in Marketo?