Data Enrichment in Europe?

[Anonymous]

Hi all,

Many data enrichment integrations are not allowed in Europe. How do other EU marketers here gather information from their prospects and customers in an intelligent way?

Should be more open to creating longer forms in EMEA, or are there integrations that are legal to focus on our target audience better?

[Kristen_Malkov1 · Accepted solution]

Are you allowed to do data appending if the information is available on the internet (publically)? If so, you could try clearbit.io

[Anonymous]

I haven't looked into these yet, but a UK sales rep has asked if we are use something such as Rainking or IKO for data enrichment. Apparently he's used their free trial version with some results. Can't speak to the data laws as you know how sales reps try to get around/ignore those

[Anonymous]

Thanks Emily Dick​ yeah the UK is also different from other spots in EMEA. I'll circle back around with our Online Manager and get more info. thank you!