Customized Landing Pages for Salespeople

[edmerrick]

What is the best way to create personalized landing pages for our salespeople?  I'd like to provide them landing pages so they can send their existing customers to their page so they can then submit referrals to us.  UTM seems the way to go but I'm also wondering about the possibility of personalized landing pages for sales reps.  I would like to post the sales rep name, phone number and picture on each page, but I need it to be dynamic in that we have over 150 reps.  I don't want to create 150 landing pages...

thanks for any advice you can give.

Ed 

[SanfordWhiteman · Accepted solution]

2 methods:

1. Add the salespeople as leads and use a pURL, then you can use standard tokens.

• With only 150, this should be negligible w/r/t your database limits.
• You must use the pURL fix from https://blog.teknkl.com/fixing-marketo-purls/?marketo-nation

2. Use a regular LP + a data file uploaded to Design Studio.

• Pass the salesperson's ID in URL - best identifier is likely email address
• The page is personalized using JS, with relevant elements tagged like <img id="salespersonPhoto">
• For the file, prefer TSV over CSV because tabs are less likely to cause collisions than commas (and JS doesn't actually natively parse CSVs); even better, save from Excel/Sheet to JSON or XML.

[edmerrick]

WRT to the FormsPlus Library, is this a library I need to install in my instance of Marketo or does the script call automatically work.  

Thanks so much for the help so far.

[SanfordWhiteman · Accepted solution]

You need to download the 2 JS files and reupload them to Design Studio. Then refer to their locations in your Marketo instance.