From the Hallmark Campaign to the Red Velvet oreos, what has been your favorite Valentine's Day Marketing Campaign?
Mustang Speed Dating for sure!
I'm a big fan of the thought of Dunkin' Donuts heart-shaped, sin-filled donuts. I really want to try one some day!
I'm loving this bit from Ikea: http://designtaxi.com/news/384296/Cute-Illustrations-Show-How-Complicated-Love-Is-Made-Simpler-With-...
Deadpool for sure
Don't say "I love you" this Valentine's Day. Say more.#PutYourHeartToPaper
Speed dating from Mustang for sure. The guys' reactions are priceless.
The only commercial I can think of is the Deadpool one...
Best was Mustang - Speed Dating commercial
Is it sad that I can't think of any that stand out?
I agree with Ashley Ayan - I loved the Mustang - Speed Dating commercial
This might be a very local thing but White Castle does a Valentine's campaign that allows people to make reservations at the fast-food restaurants for Valentine's Day dinner!
Is it bad that, as a marketer, I cannot even think of one Valentine's Day campaign. I think my Valentine's Day mushy genes are broken.
A few years back, Uber did a great Valentine's day campaign. Stuck with me all this time. #RomanceOnDemand - YouTube
I remember that one too...
One year at Summit, Egencia talked about a campaign they ran every Valentine's Day week that served as a Customer Appreciation Week. They offered promos every day of the week (similar to what Purple Select is doing, in a way), gave away gift cards, and used it as a way to cookie all of their customers collect customer data like birthdays. I thought these campaigns were so smart! Cate Vanasse, are you still running programs like this?
The Deadpool commercials have stuck out in my mind.
Lattice Engines had a great one last year. If I remember correctly, the subject line of the email I received was: Score this Valentine's Day. It was a bit startling at first to see that in my company mailbox, but it got my attention!
Even if its part of a bigger campaign I thing that the Deadpool romantic trailer and poster are pretty good
Mustang Speed Dating
I think the new Oreo flavour will be 50/50 with customers but I think it is clever marketing idea