Customer Love Week: What is your Favorite Valentine's Day Marketing Campaign?

[Anonymous]

From the Hallmark Campaign to the Red Velvet oreos, what has been your favorite Valentine's Day Marketing Campaign?

[Anonymous]

I think the new Oreo flavour will be 50/50 with customers but I think it is clever marketing idea

[Joe_Reitz]

as a gamer (nerd), Bungie's Crimson Doubles tourney in Destiny. Got a pretty cool email from them baiting me back into playing the game with my co-conspirators.

plus, it's kind of anti-valentines... Which I applaud.

[Aslihan_Ayan_Ha]

Mustang Speed Dating  

Speed Dating Prank | 2015 Ford Mustang - YouTube

[Anonymous]

Even if its part of a bigger campaign I thing that the Deadpool romantic trailer and poster are pretty good

[Valerie_Armstro]

Lattice Engines had a great one last year.  If I remember correctly, the subject line of the email I received was: Score this Valentine's Day.  It was a bit startling at first to see that in my company mailbox, but it got my attention!

Show Your Leads Some Love - Lattice Engines Blog​

[Anonymous]

The Deadpool commercials have stuck out in my mind.

[Anonymous]

One year at Summit, Egencia talked about a campaign they ran every Valentine's Day week that served as a Customer Appreciation Week. They offered promos every day of the week (similar to what Purple Select is doing, in a way), gave away gift cards, and used it as a way to cookie all of their customers collect customer data like birthdays. I thought these campaigns were so smart! Cate Vanasse​, are you still running programs like this?

[Crystal_Anderso]

A few years back, Uber did a great Valentine's day campaign. Stuck with me all this time. #RomanceOnDemand - YouTube

[Marcia_Kerber]

I remember that one too...