Re: Customer Love Week: What is your Favorite Valentine's Day Marketing Campaign?

Anonymous
Not applicable

From the Hallmark Campaign to the Red Velvet oreos, what has been your favorite Valentine's Day Marketing Campaign?

21 REPLIES 21
Anonymous
Not applicable

Mustang Speed Dating for sure!

Anonymous
Not applicable

I'm a big fan of the thought of Dunkin' Donuts heart-shaped, sin-filled donuts. I really want to try one some day!

Elizabeth_Robic
Level 3
Brigid_Greenwa2
Level 4

Deadpool for sure

Anonymous
Not applicable

Don't say "I love you" this Valentine's Day. Say more.#PutYourHeartToPaper

Anonymous
Not applicable

Speed dating from Mustang for sure. The guys' reactions are priceless.

Anonymous
Not applicable

The only commercial I can think of is the Deadpool one...

Ravi_Ansal2
Level 6

Best was Mustang - Speed Dating commercial

Amber_Hobson
Level 9 - Champion Alumni

Is it sad that I can't think of any that stand out?

Marcia_Kerber
Level 3

I agree with Ashley Ayan - I loved the Mustang - Speed Dating commercial

Marcia Kerber
Chris_Saporito
Level 9

This might be a very local thing but White Castle does a Valentine's campaign that allows people to make reservations at the fast-food restaurants for Valentine's Day dinner!

Ashleigh_Davis
Level 3

Is it bad that, as a marketer, I cannot even think of one Valentine's Day campaign. I think my Valentine's Day mushy genes are broken.

Crystal_Anderso
Level 2

A few years back, Uber did a great Valentine's day campaign. Stuck with me all this time. #RomanceOnDemand - YouTube

Marcia_Kerber
Level 3

I remember that one too...

Marcia Kerber
Anonymous
Not applicable

One year at Summit, Egencia talked about a campaign they ran every Valentine's Day week that served as a Customer Appreciation Week. They offered promos every day of the week (similar to what Purple Select is doing, in a way), gave away gift cards, and used it as a way to cookie all of their customers collect customer data like birthdays. I thought these campaigns were so smart! Cate Vanasse​, are you still running programs like this?

Anonymous
Not applicable

The Deadpool commercials have stuck out in my mind.

Valerie_Armstro
Level 10 - Champion Alumni

Lattice Engines had a great one last year.  If I remember correctly, the subject line of the email I received was: Score this Valentine's Day.  It was a bit startling at first to see that in my company mailbox, but it got my attention!

Show Your Leads Some Love - Lattice Engines Blog

Anonymous
Not applicable

Even if its part of a bigger campaign I thing that the Deadpool romantic trailer and poster are pretty good

Aslihan_Ayan_Ha
Level 7
Anonymous
Not applicable

I think the new Oreo flavour will be 50/50 with customers but I think it is clever marketing idea