Hi all, We have 2 types of templates - HTML, promotional templates that are center-aligned for the most part and text, sales-rep-y looking ones that are plain text and left aligned. We have multiple unique designs of each. Without adding the Unsubscribe link to the footer in every single template as a mkt_editable element, is there a way to have two versions of the Unsubscribe footer in the Admin section that we could use depending on the type of template? Thanks!

We have several email templates with different layouts. Using snippets is the only scalable approach we've found within Marketo - especially since we have 23 country workspaces which share the same templates and require localized/translated footer content. This is also very convenient when we have to make a change that will affect many existing/future emails (like the "year"). We also use the system "{{system.unsubscribeLink}}" token for our common unsubscribe link in every one of our snippets.Here's what every footer looks like in our template:When creating an email based on the template, all a user has to do is simply click on the editable region and select "Replace with Snippet":This brings up the "Replace with Snippet" selector where all one has to do is select a local, compliant footer snippet to use. We use the same approach for our social media toolbar:Which results in the red text being replaced with the appropriate snippet:This might be helpful for you as well, Malik Zafar. Here's a footer with tokens included:UPDATE: We now use a single, dynamic email footer snippet in all of our emails (instead of individual country snippets), that serves up the localized footer based on a country segmentation:

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Re: Custom unsubscribe email footers in Admin ?

Yeah so funny enough that's what I had but it wasn't working last night. It's working now though! No clue what changed or what caused the change but I'm not going to go near it again now in case it changes its mind