Custom Product Score Trigger

Anonymous · ‎11-03-2015

Hey

We have 3 very different products in our portfolio and I would like to add a product score to leads in my database to better understand which product they are interested in.

My idea is to fire a custom trigger when customer reads a blog post or whitepaper which is dedicated to specific product.

Given the amount of content we prepare each month, it is not future-friendly just to keep URL list up to date, I would like to fire the trigger automatically on backend.

Is there any solution? I tried searching the Marketo Nation, but haven`t found any solution.

Thanks

Stijn_Heijthuij · ‎11-03-2015

Hi Jakub,

At my previous company we used Munchkin to create a new page on certain locations on the website. Assuming you tag your pages with the products or businessline in your CMS, you can have Munchkin create a new page with a query parameter for those pages.

Biggest drawback here is that it creates a new page, so you can't trigger forms on that page as none are technically submitted. Take a look at the sample code below

jQuery.ajax({ url: '//munchkin.marketo.net/munchkin.js', dataType: 'script', cache: true, success: function() { Munchkin.init('XXX-XXX-XXX'); Munchkin.munchkinFunction('visitWebPage', {url: '/', params: 'product=product1&location=Blog'}); } });

This will help you drive up the score, but you won't be able to trigger off other activites that happen on the same page.

Let me know if you need some help?

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