B2C opportunity data

[Nicholas_Manojl]

Out of the box Marketo is pretty great for B2B.

But does anyone have any tips for thinking about opportunity data in a B2C environment?

One of the issues I have with opportunity data at the moment is that it is so closely tied with the Account/company.

Ideally, I wonder if I should just submit an idea to Marketo to store financial information outside of the opportunity object and have that kind of info attached to the lead record?

[Anonymous]

That is definitely possible already with a custom object in Marketo, so no need for a feature request.

[Nicholas_Manojl]

But do custom objects work with the Analytics tools?