I've been asked by our sales leader to generate a daily report on anonymous web activity. I did a quick community search and didn't see instructions on how to set that up.
Use a Web Page Activity report, and on the Setup tab, choose "Anonymous Leads (including ISPs)" as the source.
but does this work only for visitors from Large corporations? If I am not wrong Marketo looks out for the IP Address within the public whois so I am assuming small companie´s users won´t show up. Correct?
It actually has nothing directly to do with the size of the company but how involved their IT infrastructure leaders are in maintaining ownership of their network(s).
I've worked with 25-person companies who have Autonomous System (AS) numbers assigned to their satellite offices.
It tilts more toward companies with multiple locations, sophisticated IT staff, and security awareness than to company size alone.