Correct Marketo email in Google Analytics channel grouping

[Kim_Gandy1]

How can I correct how Google Analytics categorizes Marketo emails in "Acquisition Channels"? Currently, mkt_tok is categorized as "Referral" channel, not "Email." See screenshot here, 2018-09-25_1407

CC Sanford Whiteman​

[Grégoire_Miche2]

Hi Kim,

it it seems to me that this is more a problem about how GA is being setup than a Marketo issue.

Greg

[Kim_Gandy1 · Accepted solution]

You're right Greg!

For anyone else needing to edit default marketing channels in GA, check out this how-to: https://www.optimizesmart.com/understanding-channels-in-google-analytics/#a3