copyright year in footer to auto-update in an email? Is this really possible?

[Christine_LeBla]

Hi,

Marketo apparently has a token for this, but I do not believe it will work. ESPs are going to translate it to pull in the copyright year on emails?
Is there a bullet-proof way to have the copyright year auto update in my email templates for whenever they get sent out to recipients?

Thanks!

[SanfordWhiteman]

What token are you referring to, and what do you mean by "ESPs are going to translate it"?

[Christine_LeBla]

Email Service Provider

{{system.dateYear}}  ...tested this and it does not render the year.

[SanfordWhiteman · Accepted solution]

Sounds like someone hallucinated that token. Where did you see that documented? (Also not sure what you meant by “ESPs translate” still — email recipients’ servers don’t understand tokens.)

In any case, use this: The definitive guide to setting up copyright year {{my.tokens}} for Emails and LPs 

[Christine_LeBla]

LOL! Yes, some kind of a 'GPT'. 😂

- I suppose I will just omit the year, or someone will need to remember to edit it each year.

[SanfordWhiteman]

Wait but I linked to the code that does it automatically.

[Jo_Pitts1]

@Christine_LeBla , I know @SanfordWhiteman  has provided you the solution, but I also want to clear something up.

The tokens get converted from a token to whatever content the token actually holds at the time the email is built, but before it is sent.  a {{my.xyz}} token is fundamentally no different to a {{lead.xyz}} token in that regard.  There is the obvious nuance with velocity tokens that they are 'executed' at the time the email is built, and then the output from them is put into the email.

The ESP does no 'translation'.. they are simply presented with a complete email.

Cheers

Jo

[Zoe_Forman]

Hi @Christine_LeBla 

I created a Current Year token which I include in all Snippets used as email footers.

This is top level in Marketing Activities so used globally.

Instead of changing 64+ email footers once a year for example for Copywriter year - I change it once 

A major timesaver for all, one person usually me update the year.

The token can also be used in operational emails/newsletters as necessary.

[SanfordWhiteman]

But you can make it completely unattended. One less thing to remember.