Contet-Based Email Campaign

[avaroglu]

Hi there! I'm setting up an email campaign to test + learn what type of content our 4 personas are interested in. To do so, I'm planning to send my first email using dynamic content to slightly tweak the messaging to our 4 personas. Within that email, I'm linking to 3 pieces of content - "A", "B", "C"
I'd like to set it up so that depending on which content a person clicks on, wait 5 days and they receive the next email with additional content pertaining to "A", "B," or "C". 
Where I'm getting stuck - if someone clicks on content "A" AND "B", what is the best way to set up the program? Should I have the next set of emails run on separate days so the person could still receive both if they clicked on both? 
Curious how other folks have done campaigns similar to this where you are asking your audience to select what content they are interested in, with the caveat that they may be interested in multiple pieces of content. Thanks!! 

[ABabb_1]

Hi @avaroglu,

You can do this lots of different ways - here are some:

1. After a wait step, add a single 'send email flow step with 3 choices (clicked A, B, or C). This would limit each person to only receive one piece of content - the first choice that applies to them. Not ideal for people that are interest in multiple things.
2. After a wait step, add multiple send email flow steps each with 1 choice (clicked A, B, or C). This would send multiple emails to anyone that clicked multiple pieces of content.
3. Set up separate batch campaigns after the initial tests. The smart lists for each campaign would be anyone that clicked A, anyone that clicked B, and anyone that clicked C. I'd go with this choice because it's easiest to track, manage, and schedule.

Keep in mind your communication limits (e.g. if someone clicks all 3 and your communication limit is 2 emails per day or per 7 days , you will need to spread these sends out).

[Anurag_Bhardwaj]

To handle multiple clicks (e.g., "A" and "B"), you can set up separate triggers for each content click and stagger the follow-up emails on different days. For example, if "A" is sent on day 5, schedule "B" for day 6 to avoid overlap.

Alternatively, you could prioritize based on the first click or use a decision tree to guide the sequence. Let me know if you need help setting this up!

[Jo_Pitts1]

I would adopt a very different approach.

1. I'd have a triggered campaign that populated a 'what content was clicked on' field.  This field would contain a history of all content clicked on (at least for the email you just sent).
2. Then I'd have another email that still had all content in it, but a couple of simple velocity tokens that controlled what content got displayed based on the click history field populated above.

This approach means that no matter what content options they click on A, AB, ABC, AC, B, BC, C you only need to send them a single email subssequently, but with focussed content in it.

cheers

Jo