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Re: Content Mapping Workshop - Any tips or templates?

Anonymous
Not applicable
‎11-25-2014 05:45 AM
‎11-25-2014 05:45 AM

Content Mapping Workshop - Any tips or templates?

We have a global sales meeting in January and I'd like to take the opportunity to create an interactive workshop around content mapping. I would like to align our existing buyer personas to the buyer lifecycle and end up with an exhaustive list of content themes and topics for each. I have an idea of HOW I could run such a workshop succesfully but felt I'd first ask if anyone has a) done this before and b) could you share how and if there are any templates or tips for making the most out of the limited time (2-3 hours max) we would have with the team?

Thanks for any insight 
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Josh_Hill13
Level 10 - Champion Alumni
Level 10 - Champion Alumni
‎11-25-2014 08:21 AM
‎11-25-2014 08:21 AM

Re: Content Mapping Workshop - Any tips or templates?

Naor,

This is a great workshop to run. I would use Marketo's Content Marketing and Definitive Guide to Lead Nurturing as bases for your framework.

You will also need to manage your team well and keep them focused on:
  • What content exists?
  • What content do we need?
  • what is the goal of content/specific pieces?
  • how does this help the buyer learn about their need, our solution, and choose us?
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