Hi, - I'm working with a brand who have recently invested in Marketo but they are using the Hubspot CRM function. Has anyone had any experience integrating Hubspot CRM data in to Marketo? Was there a tool for connecting you found useful?
Greg, as I understand this question, I think it is better suited for Products given that Dave is asking about a tool for pulling Hubspot CRM data into Marketo. I am going to move it back. Thanks.
This is an exciting use case - taking advantage of the full power of Marketo marketing automation coupled with the ease of use for HubSpot CRM for sales. Bedrock Data connects both Marketo & HubSpot - I'm a power user of both and this is an excited use case for me personally so would love to talk to you about this.
Here's an overview of what Bedrock Data can do - no code, just configuration via Bedrock Data interface to connect Marketo and HubSpot CRM.
Would love to chat further about it, I'm Zak@BedrockData.com
The setup would depend on what all you want to update in the Hubspot CRM from Marketo. We used Zapier to update leads in the Hubspot CRM via Marketo. If you need more than just data updates, you might need a custom sync solution. IMHO, you should adopt a CRM which integrates seamlessly with Marketo like Salesforce. It might be expensive but you can do a lot more when Marketo and Salesforce work together.
Here's a snapshot of the Zapier Integration for Hubspot CRM:
Just to make sure you have all the info to make an information decision, be very careful with using a one-way sync like Zapier for a Marketo-CRM integration. As Rachit said, that would work if the ONLY thing you want is a one-time push of leads. We find that falls short for Marketo customers whose integration needs include:
Those are just a few use cases to consider where a bi-directional sync will help.