Connect GDPR and Marketo

[Vinodhini_Rajen]

Hi All,

How to connect or work with GDPR and Marketo.

What are the steps needs to follow and do the necessary things?

Anyone provide the details or step by documentation.

Thanks,

[SanfordWhiteman]

Have you... searched for "GDPR" on the Community site? That's where you need to start.

[Inga_Romanoff]

Hi there,

We developed a Marketo program that fully manages the process for Marketing. Here are flows in the nutshell: https://romanoffconsultants.com/blog/gdpr-process-explained/

Happy to answer any questions.

Inga

[Tashmeem_Waqas1]

Hi Inga

What about data profiling, calculations of propensity to purchase etc? There is nothing explained regarding that amongst many other things in the link you shared?

Vinodhini Rajendran​ I agree with Sanford, there is a lot of information available in the community re GDPR compliance and the steps you need to take. Also I found a lot of helpful information from Perkuto back when I was researching it last year, if I remember correctly they had an Action Plan doc that you could use as a guide - I couldn't find that but just found this link which might be helpful in answering some questions for you GDPR Questions. Straightforward Answers. | Perkuto.

Disclaimer: I have no affiliation with Perkuto in any way, just found their resources helpful.

Good luck!

Tash

[Michelle_Miles3]

Hi -

I wrote pretty extensively on GPDR in the community, and you can find my articles and resources here as well: http://learn.perkuto.com/gdpr

Our toolkit also has a lot of resources and my presentation from Marketo Summit last year: http://perkuto.com/GDPR-Toolkit.html

We do offer consulting help on GDPR compliance and Marketo, I would be happy to connect you with our team. https://perkuto.com/consulting_services/gdpr-service-offerings-for-cmo

GDPR Service Offerings | Perkuto

I hope you find my content helpful!

Michelle (from Perkuto)

[Josh_Hill9]

all of these are good starting points. Ultimately you need to map this out and ensure your privacy/legal team sign off otherwise you are putting yourself at risk.