Elevate your marketing game with Dynamic Content! Join our exciting Coffee Break designed exclusively for marketing practitioners and unlock the power of personalized content delivery. In this lively Community Q&A session, we’ve partnered with Dynamic Content experts @JimmySpencer_ and @Corey_Bayless to dive into how Dynamic Content enables you to create engaging experiences across various assets, including emails, landing pages, and snippets.
You’ll be able to ask Jimmy and Corey real-world questions on how to configure dynamic sections in your emails, landing pages, and snippets, allowing you to deliver personalized promotions, targeted offers, and captivating visuals.
This text-only event takes place here on the Marketing Nation Community. Post your burning questions, hot tips, key takeaways, and let’s chat about them! Our experts will be interacting live for that hour, but the conversation can continue!
For some guidance, here are some sample topics you can ask these experts about:
Solved! Go to Solution.
Thanks for coming to our coffee break! @Corey_Bayless and I had a great time fielding your questions. Until next time.
Looking forward to this session - use Dynamic content and segment a lot especially for languages, regions and sub-regions in EMEA.
I'm sure there is more I can do.
It sounds like you're currently using a robust segmentation to generate dynamic content, and would rather use some velocity tokens?
Yes this is possible (and many of us prefer this method!).
Your foundational element would be to tokenize each element of your email you'd like to personalize, and then write your script tokens to execute based on your logic in alignment with the tokenized segments of your email. There are some gotchas in terms of how it needs to be written for URL tracking. There's tons of good information on that in the community.
Thank you for your time! We have a small team / budget so have been using dynamic content to reduce asset production time eg.
However, we've been struggling with:
Any recommendations to help with the above 3 questions would be much appreciated! 😊
@lillyfalcon I will be joining as your questions cover some of my questions
That is correct, you can’t use member of smart list or custom objects but you can use a static list reference. The solution is not all that great, but it is a batch campaign for adding members to the static list, then reference that static list in the segment.
CB Answer: I have used snippets across many thousands of resources, so 500 seems a little low to me. I would check with Marketo support, there might be something broken on that snippet which can happen for overuse. Do you know if this is a limitation of your platform?
Approving assets in bulk can be difficult if you don’t have the API, especially with multiple templates and workspaces. My recommendation is to use the API, specifically get_landing_pages, and use the approve landing pages end points. The UX doesn’t allow specific template targeting which is what makes this process difficult.
Your workflow for bulk approving landing pages by template would look like this:
Automation is the best way to remove technical operation debt. Rule of thumb, if you find yourself doing tasks over and over again, that likely can be automated using the API and python or some other language of choice.
CB Answer: Efficiencies will come from having program templates pre-built with all your expected resources that are required to run your various program types. Each template can be prebuilt which can remove as much of the operational setup time and create fast go to market.
Thank you @Corey_Bayless ! This is v helpful. Keen to look into using the API more - sounds so much more efficient!
The 500 asset limitation was advised by Makerto support after a long time looking into the issue.
We are using program templates that we clone - it helps a bit!
I'm working in EMEA and work in upto 12 languages and have sub-region segmentation.
I use Dynamic content emails using segmentation.
At EMEA Adobe Summit, I was involved in a couple of sessions around Adobe WorkFront as I am looking for efficiency and better Email workflows, which would include audience targeting, translations, creation, approval, delivery and reporting.
I'd like to understand how WorkFront could work with Dynamic content, specifically in multiple language segmentation.
Your segmentations are ultimately based on the data in your system. So for workfront to effect change it would either have to directly push data into marketo (such as country and/or preferred language) OR it would have to inform middleware that would in turn push this data.
Outside of segmentations, there is room for email content generated via API but this may be a much heavier lift than is needed to achieve your outcomes.