Click Metric in Email Link Performance Report

[Anonymous]

Hi All,

We had a strange occurrence on an email send over the weekend and are tracking down any possible explanation.

In my email link performance report I demonstrated 512 clicks on a link to a certain page on our website, but we only showed 36 impressions on GA for said page.

We believe it has to do with a UTM tag firing issue but is there any reason that our click number could be inflated on the Marketo report side?

Thank you all.

Best,

Murph

[Josh_Hill13 · Accepted solution]

That may happen when spam servers check your links. Are all the links at the same time? There are several threads on this here as well as a detailed deck from Marketo's Privacy Manager, Kiersti from last week's Boston MUG.

[Grégoire_Miche2]

Hi Josh Hill ,

Coud you provide the link to the deck? I have visited Boston MUG space in the community and could not find it.

-Greg

[Josh_Hill13]

it was a webinar.

  http://event.on24.com/eventRegistration/console/EventConsoleApollo.jsp?&eventid=1350881&sessionid=1&...

[Grégoire_Miche2]

Hi Josh,

The link does not work

I have the following error message :Your registration cookie is not present. Please enable cookies(if disabled) and re-register.

-Greg

[Dezie_Okpoebo]

Here is the working link to the recorded webinar: BMUG Webinar - Feb 15, 2017 

Just have to fill out the form