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clearing inactive leads

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Anonymous
Not applicable

clearing inactive leads

Hi marketeers,

Probably a silly question, but I could not find the answer amongst any documentation.

I want to clear out all leads which have not responded at all to marketing efforts.

How does the below filter logic work?

Screen Shot 2017-01-12 at 14.36.13.png

Any help would be greatly appreciated.

Cheers,

Mitchell

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Erik_Heldebro2
Level 8

Re: clearing inactive leads

Hi Mitchell,

If you want to filter leads who have never had activity you could use that filter, if you want recently you could add constraint past 3 months.

I usually combine that with Not Visited Web Page and Not Filled out Form with time constraints. That way you can ensure they're really inactive since forms can also count towards Marketing efforts. Also of course with the "is any" choice you have.

/Erik

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4 REPLIES 4
Erik_Heldebro2
Level 8

Re: clearing inactive leads

Hi Mitchell,

If you want to filter leads who have never had activity you could use that filter, if you want recently you could add constraint past 3 months.

I usually combine that with Not Visited Web Page and Not Filled out Form with time constraints. That way you can ensure they're really inactive since forms can also count towards Marketing efforts. Also of course with the "is any" choice you have.

/Erik

Anonymous
Not applicable

Re: clearing inactive leads

Thanks Erik,

I was 90% sure this was the case, but thought I should ask before pulling the trigger.

Adam_Horowitz
Level 2

Re: clearing inactive leads

Hi Erik Heldebro​,

I had this same question and set the filters suggested. However, this results returned ~85% of my database. Am I missing something here?

pastedImage_2.png

Thank you!
Adam

Mikes_Jones
Level 8

Re: clearing inactive leads

Anyone know the solution to Adam's problem? Having the same issue with the filters he used.