clearing inactive leads

[Anonymous]

Hi marketeers,

Probably a silly question, but I could not find the answer amongst any documentation.

I want to clear out all leads which have not responded at all to marketing efforts.

How does the below filter logic work?

Any help would be greatly appreciated.

Cheers,

Mitchell

[Erik_Heldebro2 · Accepted solution]

Hi Mitchell,

If you want to filter leads who have never had activity you could use that filter, if you want recently you could add constraint past 3 months.

I usually combine that with Not Visited Web Page and Not Filled out Form with time constraints. That way you can ensure they're really inactive since forms can also count towards Marketing efforts. Also of course with the "is any" choice you have.

/Erik

[Anonymous]

Thanks Erik,

I was 90% sure this was the case, but thought I should ask before pulling the trigger.

[Adam_Horowitz]

Hi Erik Heldebro​,

I had this same question and set the filters suggested. However, this results returned ~85% of my database. Am I missing something here?

Thank you!
Adam

[Mikes_Jones]

Anyone know the solution to Adam's problem? Having the same issue with the filters he used.