Re: Changed email address in SFDC, doesn't sync to Marketo

Anonymous
Not applicable

Changed email address in SFDC, doesn't sync to Marketo

Hi, we had a few scenarios where Sales people changed the email address of a contact in SFDC. However, understandybly, this change doesn't sync to Marketo and the email address is the old one. Is there a work around? I wouldn't want Sales to create a new contact everytime an email address needs updating.

Thanks
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Josh_Hill13
Level 10 - Champion Alumni

Re: Changed email address in SFDC, doesn't sync to Marketo

Is the SFDC record with the new email creating a new record in Marketo?

I'm assuming here that the email address still belongs to the same Account Domain. If a Contact switched firms, they should create a new Contact/Account.

I'm not completely sure here, because in theory Marketo can listen for Email Address Changes and Sync Lead to SFDC to update it. I'd test that with a record.

But the Sync rules as I understand them would tell me the Lead should be updated OR a new Marketo record is created.
Anonymous
Not applicable

Re: Changed email address in SFDC, doesn't sync to Marketo

The SFDC record is not creating a new Marketo record in SFDC. If the contact would change companies, our team would create a new contact/account. But if the email address has changed/is invalid, they would just change the email address rather then create a new contact and loose all the previous information captured on the old contact.