Change Lead Score based on Multiple Opens or Clicks

[Anonymous]

Hey all,

I'm hoping to set up a lead score campaign where if someone opens a particular email at all, they get assigned a particular score, and if they open that email more than 5 times, they get assigned an additional score. I have a feeling the answer to this question is painfully obvious, but how would I go about setting this up? Would I have to create two campaigns - - one for just opening the email at all, and one for "opens email --> minimum number of times =5"?

Thanks in advance!

[Josh_Hill13]

Yeah, it might be best to do

Opens Email X

then

Opens Email X at least 5 times

But opens is a bad metric, go with clicks. Be careful about point stacking. If you do this, leads may get tons of pts.

[Anonymous]

Thanks for the reply. So you're suggesting to create two campaigns, correct? Just curious as to why you say opens is a bad metric - is it because people who actually click through would be way more engaged than anyone who just opens?