Great tips, especially partnering with Sales with drafting up the strategies and especially before the Marketo build.
These are all fantastic points - especially agree with the points on program templates and centre of excellence
Great points. Good to have everything clean and named well, work together with sales to get their feedback, and subscriptions.
Report subscriptions was a lifesaver (and huge timesaver!) for me at my previous org. Sales managers wanted to see what leads were hitting certain web pages frequently in order to help tailor conversations, and it really helped by keeping them informed and out of the instance!
Love the tip on automated reporting and subscriptions for performance. Creating these really saves time and helps you scale while also providing key metrics to stake holders in your org.