Champion/Challenger Email Subject Line - No Opens

[Anonymous]

We created a champion/challenger subject line test. We got stats for the Champion, but  zero opens, clicks, unsusbcribes for the Challenger. 
We spit the list so it was 50% Challenger and 50% Champion.
Could that be right? Any ideas what's going on?

 

[Josh_Hill13]

How many people did it go out to?

Did you add yourself to the seed list?

[Dory_Viscoglio]

Michelle, did you do this as a batch or triggered campaign? Champion/challenger only works on triggered campaigns. Not batch campaigns. 

[Anonymous]

HI Dory! We used this in a batch campaign to send a webinar invitation. Man, the knowledgebase article never stated that it only works for trigger campaigns!!! Ah okay well lesson learned then! Thanks!

[Dory_Viscoglio · Accepted solution]

Yup, they only added that warning to the main "Add a Champion/Challenger" page even though there are a lot of different pages related to Champion/Challenger tests... 

[Anonymous]

Yeah I think this point is confusing to a lot of people -- the docs should be updated. 

[Anonymous]

THANKS for the screen shot Dory! UGH total fail for this round!

[Anonymous]

Did anyone figure out if there is a way to A/B test on a batch campaign?

[Mark_Farnell]

We've developed a method for testing champion/challenger on batch campaigns.  We use it in engagement programs but I don't see a reason for why it wouldn't work for a standard batch.  Basically you have to create two campaigns - the actual email send is triggered by "Campaign is Requested" and the flow in the batch simply requests that campaign.  Here's the discussion: Champion/Challenger Batch Solution #lessonslearned