Challenge in tracking form fills from original LP

[Geoff_Krajeski1]

We have certain landing pages that are going to be promoted on another website.

My issue is that even though I am planning to add a track Querystring with particular variables,

I am not sure that our website is set to persist these!

I have read a suggestion of writing the original parameters to a cookie via Javascript, and then using those on subsequent form fills, even if in the course of the users' "travels" on my site they have received a second Querystring through targeted promotion.

I am looking for advice and if there may be another solution?

Thanks

CC: Ravi Numboori - Production​, Grégoire Michel Sanford Whiteman

[Grégoire_Miche2]

Hi Geoffrey,

Cookies might do the job only if the other website is in the same domain as the current LP's.

If you are not in the same domain, you are heading towards a multi-domain implementation. If this case, there is a solution if you or someone in your organization has access to the DNS of this other website.

If so, you may want to add a domain redirect to this second domain and then, you will be able to publish the landing pages in this second domain.

The last issue you will be facing is the navigation from the current web site to the new one which is also and issue if the other domain DNS is not under your control. In this case, Sanford Whiteman​ is the right person to talk to.

In order to make multi-domain management easier and stronger, vote here:

-Greg

[Geoff_Krajeski1]

Landing page will not be Marketo LPs, but rather site pages.

From the site page, we have CTAs pointing to specific forms like "Contact Us" or "Request a Consultation"

[Grégoire_Miche2]

Hi Geoff,

With regards to tracking and cookies, what's important is whether or not these are the same domain.

In term of capturing the first UTMs or referrer so that you can get them in the Marketo from on the second visited page, the cookie might be a good approach, provided that the landing and the Marketo pages are in the same domain.

-Greg

[Geoff_Krajeski1]

My tech team has also advised that via JS they can pull the QS parameters into the form's hidden values based on the referrer.

And, yes, these are the same domain.

[Grégoire_Miche2]

Hi Geoffrey,

If this is the same domain, indeed, this is much easier.

If the tech team wants to use JS, advise them to use Marketo Form 2.0 API. http://developers.marketo.com/documentation/websites/forms-2-0/

-Greg

[Pavel_Plachky]

Hi Geoffrey,

I agree with your web team. You do not need to set the values for the hidden UTM fields in Marketo at all - it can (and perhaps should) all be done in the JavaScript that manages the persistence of the UTM values. In that case you can leave the autofill for the field empty as follows:

and let the JavaScript populate it.

Best,

Pavel

[Grégoire_Miche2]

Hi Pavel,

If you use the Forms 2.0 API, you do not even need to add the hidden field to the form. You can have the field added dynamically by the JS and populated with the addhiddenfield function.

-Greg

[Pavel_Plachky]

Good point, Greg.

It make be "spooky" to get field values set even though they are not defined in the form, but not having to add fields to form when you need a new parameter is an obvious advantage.

Thanks for pointing that out.

Pavel

[Robb_Barrett]

Geoffrey Krajeski​:

I've done something exactly as you described:

We have a digital ad campaign that leads to a page that has a form and a link to a Contact Us page.  The requirement is to capture the utm_source regardless of the form that's filled out. Now, I have multiple campaigns pointing to the same page. If the lead fills out the form on the main page it's no problem. It becomes a problem when they click on the Contact Us, as I can't persist a parameter.

So here's what I did: