Hi
I would like to use UTM data (source, medium, campaign and content) in our marketo environment. but whilst utm sources are pretty much constant, utm campaign for example, will always have new values. how can we take the utm parameters and append them to the corresponding marketo fields we have created? i realy believe we are not the first ones to raise this request...how can this be done? what is the best practice?
just to further clarify,
not all our pages contains forms, some of them are just informational pages that we still want to gather utm parameters from. so the hidden form fields method will fully apply to us in this case.
plus, we would like to keep the first utm value as constant and the last utm value should be allowed to change upon each interaction
i hope i was descriptive enough.
thanks in advance to all helpers!