Capturing Interesting Moments via API?

[Anonymous]

I know that by putting a Marketo form we bring together anonymous activity and tie it to a known lead. Since that information is tied to a known lead we can understand the interesting moments of that lead and report that to Sales. However, my question is: Does that also work if we do not use a Marketo form but we send form information directly to Marketo's API?

[Anonymous]

Karin,
The API does not have a function to log an interesting moment, but you could achieve this result by creating a campaign to log an interesting moment and then running the campaign using requestCampaign().  

Raj

[Anonymous]

Hi Raj,

I do understand that the API does not have a function to log an interesting moment. My biggest concern/question is if we do not use Marketo Forms but instead send our form information via API will Marketo associate the anonymous activity to that known lead even though the known lead was created via API and not a form? Does that make sense?

Thanks,
Karin

[Anonymous · Accepted solution]

If you are using the SOAP API, you can create a lead using the Muchkin cookie as a key and it will automatically associate the anonymous activities.  This will work provided you have the munchkin.js in your page with the non-marketo form.