Community
Discussions
Ideas
Community Blogs
Marketo User Groups (MUGs)
Support
Case Management
Knowledgebase
Product Documentation
Developer Portal
Training
Sign In
Re: Can you conduct A/B testing for webinar email invitations?
Topic Options
Subscribe to RSS Feed
Mark Topic as New
Mark Topic as Read
Float this Topic for Current User
Bookmark
Subscribe
Printer Friendly Page
Anonymous
Not applicable
Mark as New
Bookmark
Subscribe
Mute
Subscribe to RSS Feed
Permalink
Print
Report Inappropriate Content
03-13-2014
07:28 AM
03-13-2014
07:28 AM
Can you conduct A/B testing for webinar email invitations?
I did some research and it looks like you have to create a separate email program to conduct A/B testing. Is there any way to add this to a webinar program?
Labels:
Lead Management
Tags
(1)
Tags:
marketing activities
All forum topics
Previous Topic
Next Topic
2 REPLIES
2
Anonymous
Not applicable
Mark as New
Bookmark
Subscribe
Mute
Subscribe to RSS Feed
Permalink
Print
Report Inappropriate Content
03-13-2014
08:14 AM
03-13-2014
08:14 AM
Re: Can you conduct A/B testing for webinar email invitations?
You can include an email program type in an default- or event program type. This will allow you to test.
Josh_Hill13
Level 10 - Champion Alumni
Mark as New
Bookmark
Subscribe
Mute
Subscribe to RSS Feed
Permalink
Print
Report Inappropriate Content
03-13-2014
08:23 AM
03-13-2014
08:23 AM
Re: Can you conduct A/B testing for webinar email invitations?
Yes!
You can also use Random Sample to create multiple lists to test the emails against. Better to use the Email Send child program.