Can we add tracking code to Landing Page URL?

[Anonymous]

Is it possible to add different tracking codes to lead gen/landing page URLs to track where person originated from? 

For example:  If I have a lead gen form on a landing page www.landingpage.com is it possible to add source codes to the URL to track each point of origin that customers are coming from? 

• www.landingpage.com/webbanner
• www.landingpage.com/emailcampaign
• www.landingpage.com/webpage

If so, how do I do that?

[Anonymous]

Thanks, Josh.  I'm not familiar with using UTM codes in Marketo. I need to track 6 different points of entry to the form so we can track the leads in SFDC based on their entry point. Can you elaborate a bit on how you would add the UTM code to the link for the landing page? Would it just be manually? Any assistance here would be appreciated.  

[Josh_Hill13]

absolutely. There are some good threads of UTM codes or URL parameters (same difference)

http://sitename.com/page.html?utm_source=webbanner

you will need your form to have hidden fields that populate based on that parameter, otherwise you don't collect the data. You can have multiple codes as well

http://sitename.com/page.html?utm_source=webbanner&utm_campaign=great_campaign&utm_keyword=test