Re: Can we add tracking code to Landing Page URL?

Anonymous
Not applicable

Can we add tracking code to Landing Page URL?

Is it possible to add different tracking codes to lead gen/landing page URLs to track where person originated from? 

For example:  If I have a lead gen form on a landing page www.landingpage.com is it possible to add source codes to the URL to track each point of origin that customers are coming from? 
  • www.landingpage.com/webbanner
  • www.landingpage.com/emailcampaign
  • www.landingpage.com/webpage
If so, how do I do that?
2 REPLIES 2
Josh_Hill13
Level 10 - Champion Alumni

Re: Can we add tracking code to Landing Page URL?

absolutely. There are some good threads of UTM codes or URL parameters (same difference)

http://sitename.com/page.html?utm_source=webbanner

you will need your form to have hidden fields that populate based on that parameter, otherwise you don't collect the data. You can have multiple codes as well

http://sitename.com/page.html?utm_source=webbanner&utm_campaign=great_campaign&utm_keyword=test
Anonymous
Not applicable

Re: Can we add tracking code to Landing Page URL?

Thanks, Josh.  I'm not familiar with using UTM codes in Marketo. I need to track 6 different points of entry to the form so we can track the leads in SFDC based on their entry point. Can you elaborate a bit on how you would add the UTM code to the link for the landing page? Would it just be manually? Any assistance here would be appreciated.