Can I create an SFDC Campaign on Marketo and import a list of people without creating a program for the same?

[Anonymous]

Hi there! New to Marketo. I am looking to create an SFDC campaign to import a list of attendees of a past event, but I do not have a program created for it. Is it possible to do this directly?

[Kyle_McCormick]

You can create a list in Database and upload leads there. Once the leads are uploaded, you can select all, right click and hover down to Salesforce and click "Add to SFDC Campaign."  Just make sure the campaign is already created in SFDC and marked as active.

[Dory_Viscoglio]

Hi Rajat, you can create a static list in the lead database to import the list, and then run a flow step on everyone in the list to add them to the SFDC campaign. But, what is the benefit of not creating a program in Marketo for this as well? If you are tracking in a SFDC campaign it's likely something that you should be tracking results of in your marketing automations system as well.