Can I create a webhook to add new leads to Marketo?

[Carla_Cabaceir1]

We have a separate website that we offer a demo of our product. We want to add these new leads to Marketo. What is the best and easy way to do this? Can I use the webhooks feature to acquire this information? If yes, does anyone have a step by step process? The Marketo doc on this isn't very clear. Thank you

[Justin_Laberge1]

This has been asked many times on the community, please search next time:

• Send data from Non-Marketo Forms using webhook
• External Webpage, external form, but want to pass back a form fill activity
• Easiest solution: Embed a Form on Your Website - Marketo Docs - Product Documentation

[Carla_Cabaceir1]

Thank you. I tried to search first on the community but couldn't find an answer. Maybe was the way I searched. I will try the first option provided.

[SanfordWhiteman]

In addition to Justin's links, the flat answer to "Can I use the [Marketo] webhooks feature" is No.

Marketo webhooks are the outbound Marketo API. They fire only in the context of existing leads, to enrich lead data in Marketo and/or relay data (via tokens) to an external service.

While you can, if you have an existing lead, call a webhook for that lead that creates another lead, this is a fringe need.

[Carla_Cabaceir1]

Great. Appreciate the answer

[SanfordWhiteman]

FYI, I broke down what Marketo webhooks are for a bit further here: https://nation.marketo.com/message/193601-re-use-a-list-of-voucher-codes#comment-194007