Can I create a smart list to determine who visited a blog post and filled out form?

[Ranae_Mogensen]

Hi,

I thought this would be simple, but I must be missing a step. I published a blog post last week. At the end of the blog post is a CTA to a landing page with a form. I'd like to attribute the downloads to the blog post.

Does anyone know how to do this quickly?

Thank you!

Ranae

[Anonymous]

Hi Ranae,

One way to troubleshoot this in the future is to add a hidden field to your form to capture the referral URL. Here is a good article from the community that explains how to do that: Capturing the Referring URL

[Julie_Colwell1]

I would agree with Courtney Tobe​. This how I would approach it as you know exactly who downloaded through the CTA.

[Anonymous]

If you are using Forms 2.0 the referring URL should be captured as Original Referrer by default in the lead record.  All leads can be viewed by a combination of:

Visited Web Page is - (or contains with the blog portion of the URL) AND

Filled out form IS  - NAME OF FORM

To run a smart list lookup of only NEW leads, use Person created and add the filter for the form, then select the form.

You could also add a hidden field as Boolean for the campaign specifically or add a pre-filled, hidden Source value.   I love to create interesting moments within the flow step of automation updates based on form fills that leverages system date and time tokens, the action, and the campaign associated.

Also if you leverage a content program inside of Marketo and the form lives there, you have Visited, Engaged and Submitted statuses by default you can update with results for a snapshot over time.  Any new leads generated through the form will then show in the program as socially acquired.

[SanfordWhiteman]

If you are using Forms 2.0 the referring URL should be captured as Original Referrer by default in the lead record.

Original Referrer is stamped only once; it's not the same as the external referrer of an individual Filled Out Form activity.

[Anonymous]

Running a filled out form smart list does not provide an external referrer URL for that activity.   Where do you see such a data point to call on in Dynamic lists and SC's?  Unless you create a custom field that leverages a script to capture this and pass to lead source or elsewhere within the lead record,  the inbound referring URL is only captured by the Original Referrer URL field.   Yes, it is only stamped once - and when considering traffic sources of new leads that's all you need.  

[SanfordWhiteman]

Ranae didn't say the first ever hit on the website, though, but rather "attribute the downloads to the blog post." 

So this isn't a job for Original Referrer but rather a custom field, as you say. The field can be either manually filled with the entire referrer URL via JavaScript, or auto-filled from the referrer URL's query string with a standard hidden field, if applicable.

Also, to be clear, Original Referrer isn't captured by the form post. It's captured by Munchkin when the person's web session starts (i.e. it's the referrer of the very first Visit Web Page activity). So if I go to www.somenewssite.com on Day 0 and browse around www.example.com, then visit www.someotherblog.net/post999 on Day 10 and follow a CTA to fill out a form on www.example.com/landingpage.html, my Original Referrer will be www.somenewssite.com. The OR is useful, more often than not, but won't help attribute the download to the blog post.

[Jazmine_Moore]

Hi Ranae,

Try two filters: Filled Out Form and Visited Web Page.

Filled Out Form:

Form Name is:

Web Page is: [landing page]

and

Visited Web Page

Web Page is: [landing page]

Referrer is: [blog post]

[Matjaž_Jaušove2]

Hi

Can you share your smart list criteria?

Best;m

[Ranae_Mogensen]

I think that's part of my problem. The smart list criteria I THINK I need is:

visited web page

Clicked Link

But that's not garnering any people, when I know for a fact that some people filled out the form from that linked page.

Maybe I'm missing something?

[Matjaž_Jaušove2]

Did you try a combination of trigger (fills out form) AND visited web page? This would run any time someone fills out a form (and did visit the defined page as well within some timeframe).

[Ranae_Mogensen]

I did. Obviously something is funky. Thanks for helping!

Ranae