Can I AB test a sales requested campaign?

[Anonymous]

Hi, I created an email campaign for our Sales team to which they can add leads. I'd like to AB test the subject line of the email. Is this possible if Sales adds leads on a regular basis?

[Anonymous]

Hey Anissa,

Is this for Sales Insight emails or are these emails triggered on the Marketo side by the sales rep adding a Lead to the SFDC (or your CRM) campaign?

If it's the latter, then you should be able to. In your flow step for the campaign, add the Random constraint. Then, clone your email, make the desired changes to the subject line, and reference both in flow step.

[Anonymous · Accepted solution]

HI Anissa,

You can also run a Champion Challenger AB Test on a Trigger Campaign.  Here is information on this feature:
https://community.marketo.com/MarketoArticle?id=kA050000000LGT0CAO

[Anonymous]

Interested in the topic- posting to subscribe to discussion

[Anonymous]

Thanks for the answers! I will try both and see what works best for us