Campaigns with the Is Anonymous Filter Notification - Action Items?

[Anonymous]

I got a notification today letting me know that I had smart campaigns and smart lists using the "Is Anonymous" filter. The notification didn't say if I should do anything or take any action (like remove the filter?). I recently started setting up this new instance, so we only have ~5 smart campaigns and ~1 smart list out of the box using this filter.

Is anyone else updating their campaigns and lists and if so, do you expect to see significant changes based on removing that filter?

[Justin_Cooperm2 · Accepted solution]

With the upcoming Q1 release (currently slated for first week of Feb.) the filter will be removed. If you are using this filter, you will see the following occur:

What happens to my Smart Lists that already have the “Is Anonymous” filter?

After our Winter '16 Release, if you have Smart Campaigns with a Smart List that has the “Is Anonymous” filter in it, one of two things will happen:

1. If the Smart List has the filter “Is Anonymous = False”, then nothing will happen. We'll just ignore it.
2. If the Smart List has the filter “Is Anonymous = True”, then this campaign will fail and you'll be sent a notification. 

See the docs for more info: Next Generation Munchkin Tracking FAQ - Marketo Docs - Product Docs

[Anonymous]

I have an out of the box smart list (Leads Database > Group Smart Lists > Operational) called "Anonymous Leads" which is the only one where Is Anonymous = True. Would you recommend that I delete this smart list then?

[Justin_Cooperm2]

Sure, delete it. It won't be of use anymore as it will show 0 leads.