Campaign Sync to push lead/contact membership from Salesforce to Marketo?

[Anonymous]

Hi Nation,

kind of a dumb question but I was hoping to get this right before I can actually try it on our instance (no SFDC integration as of now, but soon).

In short: will the Marketo Program-Salesforce Campaign sync feature also work "in reverse", i.e. will I be able to assign Salesforce leads/contacts to a Salesforce Campaign that is linked to a Marketo Program and have the corresponding leads in Marketo become members of that Program automatically?

I see the sync for membership and status is bi-directional, but I feel this feature was concieved to push information TO Salesforce rather than pulling them FROM Salesforce.

Thanks!
Francesco

[Grégoire_Miche2]

Hi Francesco,

Yes it does work both sides (I tested it).

-Greg

[Josh_Hill13]

This will only work if you've connected the Program to the SFDC Campaign and then assign the SFDC record with the correct Member Status.

Feel free to try it.

[Alex_Stanton1]

Ciao Francesco,

This article SFDC Sync: Campaign Sync​ shows that members and statuses sync both ways -"Marketo program members and their progression statuses are kept in sync with the Salesforce campaign members and campaign member statues. This is a bidirectional sync, so any changes made in either Marketo or Salesforce are reflected in both systems.". I have uses the feature a number of times and I can confirm it worked for me.

Ciao,

Ale