Campaign Filters for Spam Filters

[Anonymous]

How have you set up your smart campaign filters to handle click activities from spam filters?

Right now I'm getting a ton of clicks on single emails because of spam crawlers, which is then leading to bad MQLs. I was able to stop the MQLs by adding an "opened email" trigger to the clicked smart list, but I may be missing leads who are clicking emails from right within their client without opening the email.

Any ideas?

[SanfordWhiteman]

There's no accurate way to detect these automated activities, for reasons explored in numerous other threads.

[Anonymous]

Perhaps you can direct me to those numerous other threads? Support directed me here.

[SanfordWhiteman]

Let me Nation that for you...

[Anonymous]

Awesome, thanks!!! You're far too kind.

[Randy_Davis]

I have resorted to including an invisible URL link in my email template footer. Robots will click on the invisible URL, but humans will not. In my campaigns for checking whether a valid email link has been clicked, or whether to promote someone to MQL, I check to see if the invisible link has been clicked. I include either a Trigger or Filter along the lines of Clicks Link in Email: [name of email] Link: is not [URL of invisible link].

Regarding the invisible link, I find an inconspicuous space in my template footer and create a tiny-text link the same color as the background.

I hope this helps.

[SanfordWhiteman]

Except if you screen out any lead who's had a bot click the invisible link on their behalf, you're ignoring the moment when the actual human clicks  visible links in the email.

There have to be more constraints on such a process (and Marketo does not currently offer the granularity to deal with this problem using Smart Lists alone).