Campaign Budget Estimation

Riz_Alvi
Level 4

Campaign Budget Estimation

Hello,

We are struggling with how to rightfully have a budget figure our campaigns. Can anyone share best practices on how to calculate the budget?

Appreciate your help!

-Riz

Riz Alvi
3 REPLIES 3
Devraj_Grewal
Level 10

Re: Campaign Budget Estimation

Riz,

You can control program cost via the campaign's parent program. This allows you to define month by month costs per program.

More info: Define Period Costs - Marketo Docs - Product Docs

Rachel_Noble
Level 9 - Champion Alumni

Re: Campaign Budget Estimation

Hey Riz,

Is this a strategic question (e.g. how to split up budget between channels) or an execution question (how to enter costs into Marketo)?

Thanks!

Rachel

Riz_Alvi
Level 4

Re: Campaign Budget Estimation

This is a execution question. Need to figure our costs of campaign. Thinking of salary cost and other combined to reach a hourly figure.

Riz Alvi