We are struggling with how to rightfully have a budget figure our campaigns. Can anyone share best practices on how to calculate the budget?
Appreciate your help!
You can control program cost via the campaign's parent program. This allows you to define month by month costs per program.
Is this a strategic question (e.g. how to split up budget between channels) or an execution question (how to enter costs into Marketo)?
This is a execution question. Need to figure our costs of campaign. Thinking of salary cost and other combined to reach a hourly figure.