Hello,
We are struggling with how to rightfully have a budget figure our campaigns. Can anyone share best practices on how to calculate the budget?
Appreciate your help!
-Riz
Riz,
You can control program cost via the campaign's parent program. This allows you to define month by month costs per program.
More info: Define Period Costs - Marketo Docs - Product Docs
Hey Riz,
Is this a strategic question (e.g. how to split up budget between channels) or an execution question (how to enter costs into Marketo)?
Thanks!
Rachel
This is a execution question. Need to figure our costs of campaign. Thinking of salary cost and other combined to reach a hourly figure.
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