We are trying to set up the Marketo <> Bizible integration that was launched in early 2021, but there is little to no documentation about how to actually set this up (that I can find...)
- Has anyone set up the integration?
- What steps did you follow?
- What were you trying to solve for?
- Any lessons learned?
If you can point me in the direction of any documentation and/or webinars, would really appreciate it!
We have a few use cases for the integration:
- Creating touchpoints with UTM parameters to carry from BrightTALK > Marketo > Bizible
- Creating touchpoints with UTM parameters for LinkedIn Lead Gen for submits
- Creating touchpoints for offline touchpoints generally (in-person events or anything with a list upload) with some custom UTM parameters
Honestly if anyone wanted to hop on a Zoom call to chat through, I'd be 100% game. This is a critical piece to enable some demand generation campaigns my team wants to run, so I'm cranking away at a solution with the Marketing Ops team.
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