Bizible + Marketo Integration - how best to set up and leverage?

Jackie_Gragnol3
Level 2

Bizible + Marketo Integration - how best to set up and leverage?

We are trying to set up the Marketo <> Bizible integration that was launched in early 2021, but there is little to no documentation about how to actually set this up (that I can find...)

  • Has anyone set up the integration?
  • What steps did you follow?
  • What were you trying to solve for?
  • Any lessons learned?

If you can point me in the direction of any documentation and/or webinars, would really appreciate it!

 

We have a few use cases for the integration:

  1. Creating touchpoints with UTM parameters to carry from BrightTALK > Marketo > Bizible
  2. Creating touchpoints with UTM parameters for LinkedIn Lead Gen for submits
  3. Creating touchpoints for offline touchpoints generally (in-person events or anything with a list upload) with some custom UTM parameters

Honestly if anyone wanted to hop on a Zoom call to chat through, I'd be 100% game. This is a critical piece to enable some demand generation campaigns my team wants to run, so I'm cranking away at a solution with the Marketing Ops team.

1 REPLY 1
Priyank_Joshi3
Level 6

Re: Bizible + Marketo Integration - how best to set up and leverage?

Hi @Jackie_Gragnol3,

 

Maybe your CSM have missed to share documentations for your instance. here are the installation guide, take a look;

 

Bizible-SF Installation Guide

https://experienceleague.adobe.com/docs/bizible/using/configuration-and-setup/bizible-and-salesforce...

 

Bizible Marketo Installation steps

https://experienceleague.adobe.com/docs/bizible/using/bizible-and-marketo/bizible-integrations-with-...

 

Custom Channel Setup

https://experienceleague.adobe.com/docs/bizible/using/channel-tracking-and-setup/online-channels/onl...

 

I hope this helps

 

Thanks!

Priyank