Re: Birthday message for ex-members only after a year of becoming ex-members

ricky
Level 1

Birthday message for ex-members only after a year of becoming ex-members

Hello,

 

I'm getting stuck with this problem. We send an email to ex-members with a birthday offer.

 

We have that automation correctly setup but a change is needed. We need to wait 1 year after they become ex-members and then, run the campaign. 

 

For example: 

Cancel DateBirthday Receives Email?
Mar 1, 2024Mar 2, 2024 (Too soon)
Mar 1, 2024Feb 28, 2026 (More than 1 year)

 

I can't seem to find a way to do this with the wait step. Does anyone know what I need to do or if there's another solution already written?

 

Thanks in advance and best regards.

3 REPLIES 3
LucasMachado
Level 2 - Champion

Re: Birthday message for ex-members only after a year of becoming ex-members

You can acchieve this by using two advanced wait steps clicking on the "use next annyversary of this date"

LucasMachado_0-1738158475093.png

First do one waiting the cancellation anniversary date, then one waiting the birthday.

ricky
Level 1

Re: Birthday message for ex-members only after a year of becoming ex-members

Thank you so much for your help @LucasMachado !

I like the way you're thinking but I've one question about something that I didn't fully explained: this email is sent every birthday.

Will this work for the years after the first email, right?

Darshil_Shah1
Level 10 - Community Advisor + Adobe Champion

Re: Birthday message for ex-members only after a year of becoming ex-members

@ricky, check out this blog: https://nation.marketo.com/t5/marketo-whisperer-blogs/sending-a-birthday-message/ba-p/247530

 

IMHO, the first method should do the trick for you.