Best way to add leads to a nurture campaign

[Anonymous]

I am attempting to set up a nurture campaign. I would like to send an initial email. If the recipient clicks on any link in the email I would like to send them to Stream 1. If there is no interaction/engagement I'd like to send them to Stream 2 (default stream). In the initial email I have the flow set up like this:

Do I need to have two other campaigns that Add to Engaged (stream 1) and Add to Non-Engaged (stream 2)? What is recommended best practices for what I'm trying to do? I don’t want two campaigns running that could add people to the streams more than once. Can that even happen or will Marketo see that they are already added to that engagement program and not add them again?

[Josh_Hill13 · Accepted solution]

That could work.

You need a Batch Entry and a Trigger Entry to pull in existing records and then new records.

You may want to do Clicked Link in Email CONTAINS "XXXX"