Re: Best Place to Assign Lead Owner - SalesForce or Marketo?

Anonymous
Not applicable

Best Place to Assign Lead Owner - SalesForce or Marketo?


After tradeshows/conferences, we receive a list of leads and our inside sales teams assigns them to the appropriate sales person within the lead spreadsheet.

My dillemma: if I upload the lead list  into Marketo, assigning the lead owner is challenging. I have to enter the lead owners email address within the spreadsheet, and then create a campaign that says "if email address is xyz, assign to xyz." We have quite a few sales people and this can get complicated. Additionally, if the campaign is already synched to SalesForce, the leads will flow into SalesForce to our generic telesales queue as soon as the list is uploaded. I then have to backtrack and re-assign everyone to the appropriate salesperson.

Converesely, if we upload the list via SalesForce, it's much easier to assign lead owner. However, because SalesForce doesn't de-dupe against Marketo, we sometimes receive a deluge of duplicate leads (I set up dupe lead notifications).

Anyone have any best practices/tips as to how they upload lead lists that already have lead owners assigned?
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Josh_Hill13
Level 10 - Champion Alumni

Re: Best Place to Assign Lead Owner - SalesForce or Marketo?

You should trigger the Lead Assignment rules through an MQL process or by a change in Lead Status.

So an SFDC Admin would create an Apex trigger that says, if Lead is Created OR Lead Status Changes to X, then run the Lead Assignment rules again.

Marketo can run the assignment rules via SFDC Sync, but this only works on brand new leads.