I recently did an audit on the new instance of Marketo I'm moving into and discovered a TON of bad leads and bounces due to blacklisting. Looks like this has been going on for a while - people were getting lists from who knows where, uploading them and the emailing the heck out of them. I did some lookups....mostly SpamCop got us. When I looked at the records I saw a distinct pattern. After some random number of emails had been sent one would finally open and there would be a flurry of clicks - before the email even registered as opened the clicks would start. Sometimes 5 or more clicks within a minute or two. I'd like to use this knowledge to build an anti-spam campaign. I can't stop people from emailing bad records but I can put something in place that will unsubscribe a record when it sees this kind of activity. Also, can I ask what institutionalized workflows you guys have put into place to prevent a higher spam score?

Hi Robb,That's a very interesting observation!I would try a trigger + filter configured as is:For a start, I would put them in a list, when I could observe them, and if it seems to capture the right leads, I would then automate the unsubscribe.-Greg

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Re: Being able to respond to SpamTraps

I've already caught one today. In addition to the above mentioned filters, I think it's important to put a Not Filled Out Form IS ANY on there as well. Once they fill out a form we have their permission and we know they're a real person.

Robb Barrett