Behavior lead scorings

[Anonymous]

Hi Marketo Community!

I have a general question. Im about to setup different behavior lead scoring systems.

For instance, these:

 

Event related
Registers for Seminar	+15
Attends Seminar	+15
On Tradeshow Attendee List	+1
Visits Tradeshow Booth	+5
Engages at Tradeshow Booth	+100
Registers for Webinar	+25
Attends Webinar	+30
Email related
Opens Email	+5
Clicks Link in Email	+10
Unsubscribes from Email	-50
Content related
Downloads iProspect insight	+20
Downloads Case Study	+20
Downloads Report	+30
Watched Video	+10
Views On demand Webinar	+25
Participates in Chat	+40
Sign up for newsletter	+100
Books Tour	+100
Contact formular	+100
Demo Request	+100
Web Page related
Clicks link on web page	+1
Visits standard web page	+1
Visits desirable web page (ex. Pricing, product or customer pages)	+5

What is the smartest thing to do.

Should create a new smart campaign for each step?
Can someone help here? Thank you! 

[Anonymous]

OKey that's sound interesting. Is it possible to join?

[Dan_Stevens_]

Yes, the token-approach makes it very easy to get a birds-eye view of your entire scoring model; and allows you to quickly make tweaks/changes as needed.  I'll be touching upon this during my panel presentation at Summit in April.

[Anonymous]

Hi Dan Stevens,

Thank you, it makes sense. So if you want to chance the score, you can just go into your tokens and change it ther right?

[Dan_Stevens_]

Mads - here's a sample of the smart list and two flow steps for a single smart campaign (in this case, clicking more than 5 or more links on our website within 12 hours):

[Anonymous]

Hi Dan Stevens, first of all, thanks for your good answer!
Just to be clear. What about your flow in each of these smart campaigns, do you also make the "change score" for instance in your "clicks link on web page" make the change to +1.
Or do also make all these tokens as well. Sorry, but im almost new in this. Thanks
 

[Dan_Stevens_]

We use a single program in our global/default instance which applies to activity throughout our entire instance (23 workspaces).  All tokens are contained within this single program.  Within the program, we have two campaign folders - "Behavioral" and "Demographic".  And within each of these folders, we have separate smart campaigns for each score type (where the B/D score is adjusted AND the total lead score is adjusted.

[Anonymous]

So you think its better to create different smart campaigns? And then make the token?

But in this SCORE token. That means that all campaign in the map I am choosing will change the score?

[Alok_Ramsisaria · Accepted solution]

Hi

You can use Token inside a program and token type should be SCORE. Tokens work across multiple campaigns inside a program. You can always update the scoring values anytime it is required.
 
Regards