Bad Emails

Anonymous
Not applicable

Bad Emails

Does anyone have recommendations on what they do with the email addresses that keep getting bounced?  Clearly these emails are not valid as entered or just outdated.  However, there is a chance the information is correct, just the email is wrong.  Do you delete the email from the record or mark it somehow that it is one that keeps bouncing?  Any tips on this issue or other data cleansing tips would be much appreciated!
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Josh_Hill13
Level 10 - Champion Alumni

Re: Bad Emails

Yes, I have many recommendations:

1. Read Autumn's Killer Deliverability Presentation from 2012.
2. Read my email reputation management chapter from the upcoming Marketo Guide.
http://www.slideshare.net/jdavidhill/marketo-email-reputation-management

those will tell you exactly what to do.