Automatic Unsubscribe

[Anonymous]

Is it possible to have a link in an email, that when clicked automatically unsubscribes a person, without first taking them to a form?

[Josh_Hill13]

I personally would only put this on a Unsubscribe Now link.

But I'd also be reluctant to rely totally on this method because the link could break or not come with the token necessary to identify the lead.

[Anonymous]

Jason,

I believe it is possible, but you might have to write some custom JavaScript for it to be a 100% thing. Tracking "clicks email" or "visits web page" works most of the time, but it's not a sure thing as some people may have cookies turned off, etc.

[Beth_Holine · Accepted solution]

If you create a smart campaign with the smart list being clicks link in email (with the link you would like to unsubscribe someone) and then the flow change data value unsubscribe = true, you should be able to achieve this. 🙂